Interesting. The article says it's not a slam against hip-hop, but all the examples it cited were from hip-hop. I'd be interested to see more about this phenomenon in other kinds of music as well - or are they only tracking black spending habits and hip-hop music? A faulty assumption, I would think, to assume that only black people listen to hip-hop, and that hip-hop is the sole motivation behind black people's spending habits. The correlation is there, clearly, but I imagine there are other factors just as influential as brand names worked into song lyrics.
One could also argue that teen-queen celebrities' wardrobes are responsible for the horrific popularity of low-rise pants worn by adolescent girls, but would not extend responsibility for that to the parents and girls themselves. A double standard, or I might be overthinking it?
(Since my tastes in music are generally well away from what normal humans in my age bracket enjoy, I can't recall any examples from my own collection.)
While the product placements in the music may have some influence, I do not believe you can attribute the majority of product purchases mentioned soley to the music. The consumption of alcohol is also a way to forget about your life/troubles, and I would think people living in the lower income tier would already have a higher prevelance - music or no.
A higher predilection to drink, yes - but to drink Cristal ($300+/bottle? Hennessey ($150+)? The point is not that it encourages drunkenness (at least not the primary, proveable point), but rather that brand mentions in popular music are directly affecting brand choices.
The secondary point he makes, though, seems more geared to the music affecting perception of the group, not the behavior of the group. This is to be expected of any musical genre adopted by a definable group - hippies all smoke pot and practice free love, punks glorify violence, etc.
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timeasmymeasure
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Date: 2006-02-09 05:51 pm (UTC)no subject
Date: 2006-02-09 05:57 pm (UTC)no subject
Date: 2006-02-09 07:07 pm (UTC)no subject
Date: 2006-02-09 11:23 pm (UTC)no subject
Date: 2006-02-09 05:54 pm (UTC)what's the big deal about that software?
not like I"m going to download it
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Date: 2006-02-09 05:57 pm (UTC)no subject
Date: 2006-02-09 06:06 pm (UTC)no subject
Date: 2006-02-09 06:37 pm (UTC)no subject
Date: 2006-02-09 06:06 pm (UTC)no subject
Date: 2006-02-09 07:07 pm (UTC)no subject
Date: 2006-02-09 10:01 pm (UTC)I am so impressed.
And so very, very grateful that I loathe hip-hop.
This dovetails with some points I made on my own LJ, points which were written off as hate speech.
But it is good to know I am not alone.
no subject
Date: 2006-02-09 07:26 pm (UTC)One could also argue that teen-queen celebrities' wardrobes are responsible for the horrific popularity of low-rise pants worn by adolescent girls, but would not extend responsibility for that to the parents and girls themselves. A double standard, or I might be overthinking it?
(Since my tastes in music are generally well away from what normal humans in my age bracket enjoy, I can't recall any examples from my own collection.)
no subject
Date: 2006-02-09 08:31 pm (UTC)no subject
Date: 2006-02-09 09:19 pm (UTC)The secondary point he makes, though, seems more geared to the music affecting perception of the group, not the behavior of the group. This is to be expected of any musical genre adopted by a definable group - hippies all smoke pot and practice free love, punks glorify violence, etc.