While the product placements in the music may have some influence, I do not believe you can attribute the majority of product purchases mentioned soley to the music. The consumption of alcohol is also a way to forget about your life/troubles, and I would think people living in the lower income tier would already have a higher prevelance - music or no.
A higher predilection to drink, yes - but to drink Cristal ($300+/bottle? Hennessey ($150+)? The point is not that it encourages drunkenness (at least not the primary, proveable point), but rather that brand mentions in popular music are directly affecting brand choices.
The secondary point he makes, though, seems more geared to the music affecting perception of the group, not the behavior of the group. This is to be expected of any musical genre adopted by a definable group - hippies all smoke pot and practice free love, punks glorify violence, etc.
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The secondary point he makes, though, seems more geared to the music affecting perception of the group, not the behavior of the group. This is to be expected of any musical genre adopted by a definable group - hippies all smoke pot and practice free love, punks glorify violence, etc.