A higher predilection to drink, yes - but to drink Cristal ($300+/bottle? Hennessey ($150+)? The point is not that it encourages drunkenness (at least not the primary, proveable point), but rather that brand mentions in popular music are directly affecting brand choices.
The secondary point he makes, though, seems more geared to the music affecting perception of the group, not the behavior of the group. This is to be expected of any musical genre adopted by a definable group - hippies all smoke pot and practice free love, punks glorify violence, etc.
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The secondary point he makes, though, seems more geared to the music affecting perception of the group, not the behavior of the group. This is to be expected of any musical genre adopted by a definable group - hippies all smoke pot and practice free love, punks glorify violence, etc.